A New Name and Brand For Higher Education In Northeastern Maryland
When Harford and Cecil County government, in cooperation with local colleges set out to re-position HECC with a new name and brand image, Brand3 was selected for the job. We immediately crafted a brand strategy designed to position University Center as a growth opportunity for young professionals, providing convenience and atmosphere for students and professionals to advance their education while accessing first-class training and meeting resources. Beyond a solid foundation for the new brand, we continue to provide University Center with solutions in promotional and social media platforms, displays, event management, and customer experience mapping.
The epicenter of education, training and technology along the I-95 corridor in northeastern Maryland, University Center is a campus community comprised of leading Universities and conference facilities providing students and professionals with opportunities to cost effectively earn their degrees, advance their careers and successfully connect in a welcoming, growth-centered atmosphere.