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What’s Your Brand Worth?

4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning…

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6 Reasons You Should Consider a Brand Refresh

If your organization is facing one of the six scenarios listed below, you may consider a brand refresh. Your clients’ experience doesn’t match your brand promise. Thriving businesses have created brands that generate momentum (profits) through consistent image. But aligning the…

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