The Power of a Great Logo
6 ways to tell if your business has a great logo Does your logo effectively communicate your brand to your customers? Is it clean and consistent? Do you like it? Every company has a logo, but is it adding or…
What’s Your Brand Worth?
4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning…
6 Reasons You Should Consider a Brand Refresh
Reasons to Consider a Brand Refresh Your clients’ experience doesn’t match your brand promise Your branding looks outdated Your products or services have changed Your branding is inconsistent You’re not reaching your target market You’re preparing to grow, exit or…