Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know your target audience Choose a logo design and use it everywhere Get a website Invest in marketing your brand Work with professionals Be consistent…
Think back to when you were just a kid. If you’re more than 50 years old, you probably remember the Sears catalog. The really big one, the 1000+ page “Wish Book”, came in the mail just as people were starting…
In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your employees, your website, your social media, your logo, and your brand promise all set up a customer’s expectations. For example, if…
You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping them in the name. Doughnuts are still on the menu -- the company is renaming itself simply Dunkin' to reflect its increasing emphasis on…