We’ve all see those ads where our first thought is “Well, that’s too good to be true.” And then we read the fine print and find out we were right. It’s only FREE DELIVERY on your first order; or GUARANTEED…
Understanding your target market is vital to successful branding and marketing. Understanding your audience and the market you serve allows you to provide a superior customer experience every time. If you understand your target market, it can save you from…
Are you looking to grow your business? Maybe a different approach to marketing is the answer. Marketing your business today is different than even five years ago. Today young entrepreneurs are rapidly entering the business world while a quarter million…
Marketing is an ever-evolving process. If your business has been around awhile, you’ve probably used a lot of marketing tools over the years, including the Yellow Pages, print advertising, radio ads, TV commercials, direct mail, and more. But unless you’ve…
Chances are, your business at least has a business Facebook page. Depending on your target audience, you may have a presence on multiple social media channels. In today’s age of instant gratification, when people message your company through social media,…
How to Get Started Writing a Blog Choose your topics wisely. Have a clear voice. Use outside data or information. Make it easy to read. Make it personal. If you’ve been wondering if your brand should have a blog, you…
How do you stand out in a crowded marketplace? What makes your business different (and better!) than your competition? Brand positioning is the effort you make to set your brand apart from your competitors. It’s how you position yourself in…
While businesses are always looking to attract new customers in order to expand and grow, keeping your existing customers happy and coming back is critical to your company’s overall success. That first purchase is just the beginning of what you…
Create an Ideal Customer Profile Access to that Person Ease of Conversion Profitability Repetition Likelihood to Refer You to Others Do you know your ideal customer? Other than one who pays their bills on time, that is. Sometimes in branding,…