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Branding vs. Marketing

Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As…

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What Is Branding

What is Branding?

Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem…

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What’s Your Brand Worth?

4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning…

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