Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know your target audience Choose a logo design and use it everywhere Get a website Invest in marketing your brand Work with professionals Be consistent…
Think back to when you were just a kid. If you’re more than 50 years old, you probably remember the Sears catalog. The really big one, the 1000+ page “Wish Book”, came in the mail just as people were starting…
In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your employees, your website, your social media, your logo, and your brand promise all set up a customer’s expectations. For example, if…
You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only dropping them in the name. Doughnuts are still on the menu -- the company is renaming itself simply Dunkin' to reflect its increasing emphasis on…
Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As…
Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem…
Renaming a company? You may be starting a new business or organization, and you’re ready to come up with a good name! Or perhaps, you have an existing business but are unsure of how to improve your current name. It…
Tips to Building a Business That is Bigger than You Transfer the mindset of the customers from identifying with the owner, to identifying with the brand Align internal cultures away from the owner, and into a brand experience model Increase…
6 ways to tell if your business has a great logo Does your logo effectively communicate your brand to your customers? Is it clean and consistent? Do you like it? Every company has a logo, but is it adding or…
4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning…