The Key to Better AI Content - Your Brand Foundation

Before AI can create content that sounds like you, it needs to know who you are. That’s where your brand foundation comes in.

Your brand foundation is the set of core elements that guide all your messaging: your voice, values, positioning, and promise. It’s what makes your brand recognizable, relatable, and consistent across channels.

Your brand foundation can help AI stay consistent across channels and ensure your message sounds like you. Without it, your content may come off as generic, disjointed, or even confusing, ultimately hurting trust and credibility over time.

To get content that’s consistent, creative, and actually on-brand, you need two things:

1. A strong brand foundation (your voice, message, and positioning).
   
2. A person who knows the brand inside and out to guide, refine, and direct the AI.

So, how do you put this into action?

If you’re not already working with an agency to align your AI output with your brand strategy, assign someone on your team to take ownership. Their job should be to review AI-generated content to ensure it aligns with your brand's voice, tone, and message. 

You can also empower team members who use AI to pursue ongoing training in tools and content strategy. Just remember, AI can scale your voice and sharpen your content, but only if you’ve done the groundwork and have the right people steering.

Meet Sarah Pattisall, Brand Strategist

This week's tip is brought to you by Brand Strategist, Sarah Pattisall. Sarah's work is rooted in a lifelong fascination with the intersection of language and technology. That interest led her to brand strategy, where she draws on her academic background in critical theory, psychology, and writing to help businesses communicate with clarity and consistency as they scale.

At Brand3, she’s helped companies in SaaS, insurance, healthcare, and education use AI to define messaging, streamline workflows, and build systems that protect their brand voice. Today, she helps teams craft messaging systems and strategic frameworks that support sustainable growth and consistent brand expression.