In this episode of Before You Market, we sit down with Mitch Joel—author, speaker, and one of the original voices in digital strategy. Mitch has spent decades helping businesses navigate the evolving landscape of marketing, and today, he brings that perspective to our conversation.

We explore how marketing has changed over the past decade, what AI means for creativity, and how brands can earn attention and build real trust in an era of noise. Mitch shares sharp insights on the tension between chasing clicks and building strategy—and offers a clear-eyed take on what businesses should be thinking about if they want to stay relevant in the next five years.

If you're trying to make sense of today's marketing landscape, this conversation is packed with perspective. Mitch doesn’t just analyze trends—he challenges how we think about the role of branding, technology, and authenticity in a digital world.

Tune in for a conversation that goes beyond tactics and into the mindset modern marketers need.

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