When businesses market without clarity of message and image, they waste up to 80% of their marketing budget. Our Small Business Brand Booster is designed to serve as a first step to transforming your brand from noise to clarity and helping you drive more effective results with your marketing.
What’s Included in the Package
Top-level content / visual strategy
To outine your base brand strategy, we will start with everything in our Brand/Marketing Power Audit. We will review your items and give you expert feedback on what you currently have.
What is your vision? Who is your ideal market? What value you deliver? Our 1-hour Zoom strategy sessions will strive to unpack answers to these and other questions, to help us position your brand to communicate to your market effectively.
Based on our findings, we will delvelop 2-3 targeted headlines and a visual strategy to help you better reach the right prospects and customers.
Logo Design Refresh
Your logo is one of the most common way your customers may know you. If your logo is too complex or it seems to be outdated, it may not resonate with your market. A logo refresh will ensure that your logo design is aligned with your brand strategy and it has the ability to be retained by your market.
Brand guidelines offer basic rules for how your logo, colors, and messaging should be represented to your audience. They serve as a reference point to your marketing efforts.
The goal of brand guidelines is to ensure that all parties use the brand elements consistently. Brand guidelines provide information and tools and set the standards for using brand names, logos, typefaces and other design elements.
Our collateral map is a collection of a few items designed to serve as a blueprint for your brand. It includes business card design, borchure cover design, sales sheet and a photoshop mockup of a website home page. You will receive and own all design files including all work files.
Once you get your package, will have the option to further engage our team for full development based on the strategy and map we’ve outlined.
Sample Brand Booster Results
Thinking About Getting the Brand Booster?
Download our Discovery Primer Workbook to help you prep the work to rethink marketing. Our Discovery Primer workbook is packed with worksheet exercises designed to help you move from noise to clarity and engage the right customers.