When Good Marketing Is Not So Great
Getting less than great results from your investment in marketing could be the key driver…
5 Mistakes Businesses Make About Their Brand
by Guest Author Ken Gosnell, Chief Experience Officer of CEO Experience In times of crisis…
The medium isn’t the message. It’s the brand.
Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the…
Managing Your Brand Through a Crisis
A few weeks ago, our team members traveled to a client to conduct a site…
When Is the Best Time to Consider Your Brand?
The short answer is before you spend another dime on marketing. When you are first…
How Marketing Has Changed In The Last Decade
As we begin this New Year, we’re reflecting on how much marketing has actually changed…
Dare to Change – Dare to Thrive
I see many businesses today struggling with change. Some of the greatest sources of tension…
Transparency in Marketing — Integrity Sells
We’ve all see those ads where our first thought is “Well, that’s too good to…
Understanding Your Target Market
Understanding your target market is vital to successful branding and marketing. Understanding your audience and…
Marketing Is A Process
Are you looking to grow your business? Maybe a different approach to marketing is the…
Social Media Marketing — Which Channels Are Best for My Company?
Marketing is an ever-evolving process. If your business has been around awhile, you’ve probably used…
How to Excel at Social Media Response
Chances are, your business at least has a business Facebook page. Depending on your target…
Should Your Brand Have a Blog? The Benefits of Thought Leadership
How to Get Started Writing a Blog Choose your topics wisely. Have a clear voice.…
What Sets Your Organization Apart? Why Brand Positioning Matters
How do you stand out in a crowded marketplace? What makes your business different (and…
How Can Your Company Increase Customer Retention?
While businesses are always looking to attract new customers in order to expand and grow,…
Do You Know Your Ideal Customer?
Create an Ideal Customer Profile Access to that Person Ease of Conversion Profitability Repetition Likelihood…
Navigating the Experience Age & Customer Experience Design (CX)
The experience age is upon us. Those who practice or follow the changes in market…
Maximize Your Marketing Budget By Branding First
What Is a Logomark and Why Is It Important?
Simply put, a logomark is an icon or graphic image that identifies your brand. No…
Toys”R”Us Comeback—Is It Possible?
Is a Toys"R"Us comeback possible? Could Toys"R"Us really be coming back? We all know that the…
Brand Consistency – How Do You Measure Up?
Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means Dependability Brand…
Should Small Businesses Worry About Branding?
Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise…
The Sears Bankruptcy – The Long, Slow Demise of a Power Brand
Think back to when you were just a kid. If you’re more than 50 years…
Branding for a Great Customer Experience – How to Make ‘Em Happy
In a nutshell, your brand is what your company stands for in the mind of…
Dropping the Donuts? The Story Behind the Dunkin’ Donuts Name Change
You may have heard that Dunkin’ Donuts is dropping the Donuts. But don’t worry—its only…
Branding vs. Marketing
Branding vs. Marketing – you really can’t have a successful business without both. In the…
What is Branding?
Just what is branding? It’s a question many business owners are asking these days, as…
What’s in a Name? Tips on Naming or Renaming a Company
Renaming a company? You may be starting a new business or organization, and you’re ready…
Building A Business That Is Bigger Than You
Tips to Building a Business That is Bigger than You Transfer the mindset of the…
The Power of a Great Logo
6 ways to tell if your business has a great logo Does your logo effectively…
What’s Your Brand Worth?
4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s…
6 Reasons You Should Consider a Brand Refresh
Reasons to Consider a Brand Refresh Your clients’ experience doesn’t match your brand promise Your…
What Does Clutter and Branding Have in Common?
Well, if it is really good branding, the answer is nothing. Good branding can be…
You Don’t Need A Brand To Be A Successful Business
It’s true, there are many successful businesses that have invested very little into the areas…
Why It’s Important to Consider Your Brand and its Value
Is your business ready for change? Are you experiencing difficulty responding to a new market?…