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How to Excel at Social Media Response

Chances are, your business at least has a business Facebook page. Depending on your target audience, you may have a presence on multiple social media channels. In today’s age of instant gratification, when people message your company through social media,…

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Do You Know Your Ideal Customer?

Create an Ideal Customer Profile Access to that Person Ease of Conversion Profitability Repetition Likelihood to Refer You to Others Do you know your ideal customer? Other than one who pays their bills on time, that is. Sometimes in branding,…

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what is branding

What is Branding?

Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem…

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What’s Your Brand Worth?

4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning…

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