Chances are, your business at least has a business Facebook page. Depending on your target audience, you may have a presence on multiple social media channels. In today’s age of instant gratification, when people message your company through social media,…
How to Get Started Writing a Blog Choose your topics wisely. Have a clear voice. Use outside data or information. Make it easy to read. Make it personal. If you’ve been wondering if your brand should have a blog, you…
How do you stand out in a crowded marketplace? What makes your business different (and better!) than your competition? Brand positioning is the effort you make to set your brand apart from your competitors. It’s how you position yourself in…
While businesses are always looking to attract new customers in order to expand and grow, keeping your existing customers happy and coming back is critical to your company’s overall success. That first purchase is just the beginning of what you…
Create an Ideal Customer Profile Access to that Person Ease of Conversion Profitability Repetition Likelihood to Refer You to Others Do you know your ideal customer? Other than one who pays their bills on time, that is. Sometimes in branding,…
The experience age is upon us. Those who practice or follow the changes in market and media will validate this truth: the age of advertising has changed. Customer Experience Design, innovative cultures and the drive to build lasting value from…
Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem…
Tips to Building a Business That is Bigger than You Transfer the mindset of the customers from identifying with the owner, to identifying with the brand Align internal cultures away from the owner, and into a brand experience model Increase…
6 ways to tell if your business has a great logo Does your logo effectively communicate your brand to your customers? Is it clean and consistent? Do you like it? Every company has a logo, but is it adding or…
4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning…