Reasons to Consider a Brand Refresh Your clients’ experience doesn’t match your brand promise Your branding looks outdated Your products or services have changed Your branding is inconsistent You’re not reaching your target market You’re preparing to grow, exit or…
Well, if it is really good branding, the answer is nothing. Good branding can be seen as the anti-clutter agent of our post-modern culture. Sometimes it is hard to appreciate this truth when we are bombarded with advertising messages that…
It’s true, there are many successful businesses that have invested very little into the areas of branding. In most cases, they have been in business for the long haul, and their products and or services have become the anchor of…