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Gerety Insurance has been a part of their community for over 22 years providing local, personal customer service and superior protection for your car, home, business, and family.

They are known for getting their clients the right price, ultimate convenience, excellent service, and reliable insurance protection. Even though for some insurance agencies this is difficult, Gerety makes it possible with their local and reachable team that provides a trustworthy experience.


To be your partners in protection for personal and commercial insurance.

Logos & Colors

The new logo for Gerety Insurance solves two problems. 1.) The name was changed from Rick Gerety + Associates to Gerety Insurance to better communicate the core service category to the market. 2.) While friendly and adorable, the dog icon needed to be replaced with something that isn’t going to make the market associate the business with the veterinary industry.

Business Cards

Gerety’s new look is clean and professional while showing clients their values have not changed. They are still the trustworthy and reliable agents clients know.

On the Web

Print & Digital Collateral

Being an insurance company, Gerety needed print and digital collateral that brought to the forefront the very relational value they deliver to their customers. We were able to clarify their messaging and match it with visual design elements that allow them to present professionally and place them a step above the competition.