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A New Brand Image For The Second Generation

We recognized that the core values of quality and excellence made this family owned business a success. Brand3’s process served to organize the image and messaging to reflect the reputation that Hillmuth had established in the Columbia and Northern DC area. Hillmuth’s new image and messaging capture the clean elements of a nationally branded company while retaining the vital position of a local, family owned business. Solutions provided in the brand mapping exercise included digital media, print, displays and promotional advertising materials.


About Hillmuth

Hillmuth Auto Care is a family-owned and operated business run by brothers Doug and Billy Hillmuth, with their sons Scott, and Billy Hillmuth III.

The two brothers started the business in 1978 out of a 2 bay repair shop on Dobbin Road in Columbia MD. In 1980 Doug and Billy moved the location about a mile up the road to a 18 bay facility, which today is still located on Oak Hall Lane.

In 1986, the two brothers decided to expand their business and opened their 2nd location in Gaithersburg MD. The decision to open up another location was based on personal growth for them and their team. This location has a total of 10 bays and currently is the only Hillmuth Auto Care facility in Montgomery County. The 3rd location was added in 1996, which has 6 bays an located in Clarksville MD. The 4th Location is a 7 bay facility located in Glenwood MD.

The Hilllmuth sons have worked in the business from a young age where their fathers have been preparing them for succession. Hillmuth has employed many great people of the 3 decades with an average tenure of 15 years, this is largely due to the Hillmuth’s treating their team as family. Currently, Hillmuth Auto Care has 15 Technicians, 8 Service Advisors, and 5 Shuttle Drivers. All of these team members culture is focused on customer service, which has, and always will be, a family tradition.