The Otter Point Creek Alliance is a non-profit organization whose mission is to increase awareness, understanding, and appreciation of estuaries through research, monitoring, and education. We operate out of the Anita C. Leight Estuary Center, a research and education facility in Abingdon, MD. We are your doorway to enjoy, love, and protect Otter Point Creek and the Chesapeake Bay.
Logos & Colors
The Otter Point brand needed to be family oriented and fun. With a cute and super simple otter mascot, bold and inviting color palette, a clear tagline and highly legible typography, the new logo invites families and kids to explore wildlife and nature at the local estuary.
Just because a brand is fun, it doesn’t have to undermine professionalism and can be inviting, while it projects a professional and serious organization.
On the Web
Working with Brand3 has been a great experience. We are delighted with the outcome. We hired Brand3 to refresh our logo and clarify our messaging. Orsolya researched our organization and interviewed us to learn about our target audience. We relied on her knowledge of marketing to create something that is appropriate for us and that people will recognize and remember. She created a logo that is bold, unique, and visually pleasing, and we are very pleased with the results. We look forward to launching our new look in the spring.