Provider Partners Health Plans is a Medicare Advantage plan designed to improve care for Medicare beneficiaries who reside in long-term care facilities or who live at home and need the type of care that is provided in a nursing home. Provider Partners takes a different approach to caring for residents of nursing homes, skilled nursing facilities, assisted living facilities, and other long-term care facilities.
Logos & Colors
Provider Partners works by partnering with providers to deliver excellent, compassionate, and personalized health care for seniors. Their color palette aims to link them to the healthcare industry. Their new symbol was derived from the old one to depict their continued plan to grow and bring their services to more and more seniors.
Professionalism is a must when it comes to how the market perceives Provider Partners, so Brand3’s creative team kept the design elements clean and well-balanced.
On the Web
Print & Digital Collateral
Provider Partner’s new brand image works well for both their partner and consumer side, with tailored messaging to bring value to each audience. Their transformation was necessary to better reach the market they serve and to attract those who are seeking their services.