What is Process MarketingSM?
Are you looking to grow your business? Perhaps getting ready to sell or transition in the next 10 years? Often a desire for growth will ignite new strategies and processes in areas such as people, operations, or technology. But what about marketing?
Marketing is a Process
Marketing your business today is not the same as it was even five years ago. Behind the scenes we see more and more young entrepreneurs entering the business world and over a quarter million boomer businesses exiting each year. We see the very visible changes in markets, media, and technology that affect how we market. The face of business itself is changing and so is how we approach marketing for our business.
Today, marketing is a process that involves more than one discipline to get results. It requires a synchronized approach that utilizes three core areas:
- Positioning and creating consistency within your brand image
- Creating effective, and targeted marketing campaigns
- Building a great culture that drives an amazing customer experience
The Personalized Discovery package includes one or more customized sessions with you and your core team, plus a follow-up summary about your market opportunity. This is a great starting point for business owners who want to explore better ways to position and promote their business.
Please fill out the form below to download a FREE copy of our Discovery Primer workbook.
“Marketing is too important to be left to the marketing department.”