Brand Consistency – How Do You Measure Up?
Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means Dependability Brand Recognition = Trust One of the key things in successful branding is brand consistency. What we mean by brand consistency is that your message and…
Should Small Businesses Worry About Branding?
Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know your target audience Choose a logo design and use it everywhere Get a website Invest in marketing your brand Work with professionals Be consistent…
Branding for a Great Customer Experience – How to Make ‘Em Happy
In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your employees, your website, your social media, your logo, and your brand promise all set up a customer’s expectations. For example, if…