I see many businesses today struggling with change. Some of the greatest sources of tension come from ongoing changes in culture and technology. Even simple shifts in distribution or consumer mindsets can disrupt the flow of a successful business. The…
How to Get Started Writing a Blog Choose your topics wisely. Have a clear voice. Use outside data or information. Make it easy to read. Make it personal. If you’ve been wondering if your brand should have a blog, you…
Why Is Brand Consistency Important? It’s Marketing Without Being Paid Marketing Consistency Means Dependability Brand Recognition = Trust One of the key things in successful branding is brand consistency. What we mean by brand consistency is that your message and…
Steps to Branding Your Business Choose a name Develop your voice Consider your brand promise Know your target audience Choose a logo design and use it everywhere Get a website Invest in marketing your brand Work with professionals Be consistent…
Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem…