Tips to Building a Business That is Bigger than You Transfer the mindset of the customers from identifying with the owner, to identifying with the brand Align internal cultures away from the owner, and into a brand experience model Increase…
4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning…
Is your business ready for change? Are you experiencing difficulty responding to a new market? If so, you might want to consider a few things: Does your logo speak of who you are? Do you have a responsive website? Is…