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Managing Your Brand Through a Crisis

A few weeks ago, our team members traveled to a client to conduct a site visit. That same weekend, a team member attended an arena soccer game with family members. Fast-forward today we are all practicing social distancing with our…

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Understanding Your Target Market

Understanding your target market is vital to successful branding and marketing. Understanding your audience and the market you serve allows you to provide a superior customer experience every time. If you understand your target market, it can save you from…

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Marketing Is A Process

Are you looking to grow your business? Maybe a different approach to marketing is the answer. Marketing your business today is different than even five years ago. Today young entrepreneurs are rapidly entering the business world while a quarter million…

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Do You Know Your Ideal Customer?

Create an Ideal Customer Profile Access to that Person Ease of Conversion Profitability Repetition Likelihood to Refer You to Others Do you know your ideal customer? Other than one who pays their bills on time, that is. Sometimes in branding,…

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