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Understanding Your Target Market

Understanding your target market is vital to successful branding and marketing. Understanding your audience and the market you serve allows you to provide a superior customer experience every time. If you understand your target market, it can save you from…

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Marketing Is A Process

Are you looking to grow your business? Maybe a different approach to marketing is the answer. Marketing your business today is different than even five years ago. Today young entrepreneurs are rapidly entering the business world while a quarter million…

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Do You Know Your Ideal Customer?

Create an Ideal Customer Profile Access to that Person Ease of Conversion Profitability Repetition Likelihood to Refer You to Others Do you know your ideal customer? Other than one who pays their bills on time, that is. Sometimes in branding,…

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Branding vs. Marketing

Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As…

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What Is Branding

What is Branding?

Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem…

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