The short answer is before you spend another dime on marketing. When you are first starting out as a business, there are many things that you need to establish before you’d consider marketing. Most startups are laser-focused on doing a…
I see many businesses today struggling with change. Some of the greatest sources of tension come from ongoing changes in culture and technology. Even simple shifts in distribution or consumer mindsets can disrupt the flow of a successful business. The…
Understanding your target market is vital to successful branding and marketing. Understanding your audience and the market you serve allows you to provide a superior customer experience every time. If you understand your target market, it can save you from…
Are you looking to grow your business? Maybe a different approach to marketing is the answer. Marketing your business today is different than even five years ago. Today young entrepreneurs are rapidly entering the business world while a quarter million…
Create an Ideal Customer Profile Access to that Person Ease of Conversion Profitability Repetition Likelihood to Refer You to Others Do you know your ideal customer? Other than one who pays their bills on time, that is. Sometimes in branding,…
Simply put, a logomark is an icon or graphic image that identifies your brand. No words – just the image. A logomark can be a part of an overall logo design, but the best ones stand alone. How many of…
In a nutshell, your brand is what your company stands for in the mind of the consumer. You, your employees, your website, your social media, your logo, and your brand promise all set up a customer’s expectations. For example, if…
Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As…
Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem…