As we reflect on the experiences and accomplishments of 2023, one sentiment echoes through it all: gratitude. The Brand3 team is grateful for the opportunity to work alongside some remarkable brands, helping them move from noise to clarity. 

As we take a moment to reflect on this incredible year, we'd like to share the stories of some of the businesses we've had the privilege of rebranding. 

PCI Hydraulics+

Meet PCI Hydraulics+, formerly known as Pressure Components, Inc. When PCI first came to us, they had one crucial goal during their rebrand—to maintain the same essence of quality and customer satisfaction while remaining a reliable partner who stands beside businesses. 

With a sharp new logo, refreshed brand elements, clearer messaging, and a new website, PCI remains rooted in its core values yet with a brand that mirrors its vision for “a future where we’re not just supplies but partners in your success.”

Their new brand not only solidifies their commitment to the hydraulics industry as a whole but also to each of their customers. 

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WORKPERX

In early 2023, Dana Insurance approached Brand3 with a clear concern: their existing brand didn't align with the exceptional services they provided. They also knew potential clients struggled to associate their company name with their core offerings.

The shift from Dana Insurance to WORKPERX was pivotal. Through a comprehensive rebrand and a name change, WORKPERX made it significantly easier for clients to identify and remember their brand accurately. This rebrand fostered a stronger connection between their services and their brand identity.

Anne Kaufhold has been with WORKPERX since 2004 and has seen the business evolve over the years. She’s excited to see how the new branding helps with continued growth. “Our website has so much potential, and we feel very confident our agency will grow with this new face.”  

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University of Dog

University of Dog, the brainchild of renowned dog trainer Tecla Walton, brings a unique approach to dog training, allowing pet owners to train their furry companions safely and effectively from the comfort of their homes. 

Our challenge was to strategically position this new brand for success. Through a meticulous branding effort, we amplified their distinctive services and established a brand identity. This identity resonated with their target audience, emphasizing the convenience and excellence that University of Dog offers in a niche market.

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Beyond Commissions 

Formerly known as Rivue, this client underwent a transformative rebrand and emerged as Beyond Commissions. Beyond Commissions specializes in providing software solutions for streamlining commission payments to contractors in various agencies. But, the old brand didn’t effectively convey what the business did for its customers.

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This name change was a pivotal step to enhance their brand clarity. Their new brand showcases how their services encompass commission processing and essential elements that individuals relying on commission-based income need. In the realm of B2B services, this rebrand has made it unequivocally clear to the market what they do while also showcasing the value they bring beyond commission handling.

Owner Nigel Knowles shared his thoughts on the new brand. “Brand3 did a phenomenal job in helping us to better define our target market/positioning and also provide a "refreshed" logo which better fits with our new strategy.” 

We are deeply grateful for the platform we have to share our insights on The Right Way to MarketTM with the world. Each day, we strive to educate and empower businesses to leverage the Brand3 approach and our vision of ethical marketing. We thank our clients for the opportunity to live our mission and vision.

If you're looking for marketing or branding help in 2024, we’d love to connect! Schedule a call with us to get started.

With Thanksgiving around the corner, we’re thankful for our clients and the relationships we’ve built with them.

At Brand3, we know cultivating strong client relationships is often the backbone of sustainable success.

Nurturing these relationships is about much more than transactions.

It’s about building a bridge of trust, understanding, and mutual respect. 

Here are some tips to strengthen these vital connections:

1. Understand Their World

Dive deep into your clients’ industries, challenges, and goals.

Knowing their world inside out allows you to 

2. Consistently Communicate

Keep the lines open with

These conversations keep you in sync and show you care beyond the project scope.

3. Be Authentic in Every Interaction

Be real, be you.

Clients appreciate genuineness over polished veneers.

Authentic interactions encourage more meaningful connections.

4. Deliver on Promises

Reliability is key.

Meeting deadlines and delivering on your commitments builds trust—the cornerstone of any strong relationship.

5. Seek Feedback and Act on It

Show that you value your clients’ opinions.

Feedback is a two-way street that can lead to continuous improvement and innovation.

6. Personalize Your Approach

No two clients are the same.

Tailor your approach to meet their unique needs and preferences, making them feel genuinely understood and valued.

A shared journey toward growth and understanding is at the heart of every successful business relationship. 

Implementing these tips can deepen your connection with clients, paving the way for mutual success and enduring partnerships.

In developing these strong, authentic client relationships, your business does more than grow.

It evolves with a foundation built on trust and genuine collaboration.

In the fast-paced digital realm, social media represents your brand's voice, becoming a pivotal channel for interaction, feedback, and building customer relationships. However, as a business owner, your time is stretched across numerous responsibilities, meaning sometimes you must delegate this vital role.

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In a world increasingly—and rightfully—concerned with data privacy, we’re entering a new age in marketing dynamics. Welcome to the new era of permission-based marketing. 

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Backlinks are critical for SEO success. These links from external sites to your pages signal trust and authority to search engines. The quality and quantity of your website's backlinks can dramatically impact search rankings, referral traffic, and overall visibility.

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Backlinks are one of the most critical elements of SEO success. These inbound links from external websites to pages on your site serve as votes of confidence that boost your authority in the eyes of search engines. The quality and quantity of backlinks pointing to your content can significantly impact your website's search rankings, referral traffic, and overall online visibility. 

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At Brand3, we’re dedicated to helping you navigate the fast-paced world of digital marketing. This month, we're exploring the potential of Meta’s Threads app  – the newest social media platform.

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The Threads app has made quite the entrance into the social media world. The changes at Twitter and its user discontent have created a unique opportunity for Threads to step in where Twitter once dominated. Over 100 million users rushed to try the platform within the first five days of launch. Threads even outpaced ChatGPT's user acquisition speed. 

In this month’s edition of BrandTalk, we’re going to delve into the mechanics of the Threads app. We’ll explore its features, weigh its advantages and challenges, and identify the most effective ways to leverage Threads in your social media strategy. 

Side note before we begin: Although Twitter recently rebranded to "X,” for the sake of clarity, this article uses its previously established brand name. (more…)

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In April, our tactical team went to Digital Summit, where marketing guru Seth Godin kicked off as the keynote speaker. He discussed the marketing funnel and the importance of stopping leaks in it. 

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