Brand3 Team

Brand Tip: What is Double E-A-T?

B3 Marketing Service
June 13th 2023 . 10min read

We're excited to introduce a new brand tip format that provides even more valuable information. While they'll be longer than usual, they'll still be shorter than our blog posts. Speaking of which, our latest blog post focuses on getting to the front page of Google.

It's a complex endeavor, and if you don't have the time or resources to utilize every tip we have for ranking higher in Google's algorithm, that's okay. The most important piece of advice for optimizing your content for higher rankings is Double E-A-T.

Let's break it down:

E - Expertise

Position yourself as an industry expert by creating high-quality, informative content.

E - Experience

Share real-life experiences that relate to your topic.

A - Authority

Establish yourself as a go-to resource with valuable insights and expert opinions.

T - Trustworthiness

Build trust by delivering accurate information from trustworthy sources.

By embracing Double E-A-T, you'll improve your online presence and increase your chances of reaching Google's front page by creating original and helpful content tailored to your audience's needs.

Expertise, experience, authority, and trustworthiness are fundamental to digital success. For more help, check out Google's resources on creating people-first content.

Like this post? Share it!
Marketing Insights Worthy of Your Inbox

Subscribe to The Brand-First Newsletter!

Our team is on a mission to help as many businesses and nonprofits as possible to stop wasting time and money on marketing and discover the power of a Brand-First approach.
 
Learn how a strong brand foundation creates limitless possibilities for your marketing, sales, customer experience, and culture. We’ll let you know when new blogs, podcasts, and exclusive learning opportunities are available.
lets talk
Subscribe Now!

More from BrandEd

brand foundation

Brand3’s Weekly Marketing Tip

This week’s insight is from Matt Wolfe, Partner and Director of Brand Strategy at Brand3 If you want to fix your marketing, start by thinking about your home.  What’s one of the scariest home repairs you can imagine? What’s one you just know is going to cost ungodly amounts of money, and yet, you know […]
Read More
brand alignment

If Your Marketing Is Going Nowhere FAST—The Solution Is Brand Alignment

Are you pouring resources into marketing campaigns that fail to deliver results? Do you feel like your business is spinning its wheels despite your best efforts? The problem might not be your marketing tactics, it could be a fundamental misalignment in your brand. Think of the last time you felt an immediate connection with a […]
Read More
customer journey map

From Tactical to Transformational: The Path to Strategic Marketing

A lack of strategy in marketing often leads to ineffective busywork with minimal results. The biggest lie in marketing these days is that the “latest” tools and tactics are here to solve all our marketing woes.  This completely alienates the absolute need for free thinking and creativity. This undermines all of the hard work we’ve […]
Read More
1 2 3 43

Contact Us

MAILING ADDRESS
1200 Agora Drive
Suite C #307
Bel Air, MD 21014
Copyright © 2023 Brand3, Inc. All Rights Reserved.
Brand3
(443) 205-6733

SERVICES

WEBSITE MAINTENANCE

OUR WORK

EDUCATION

ABOUT

© 2025 Brand3. All rights reserved.
toggle icon
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram