Check out Orsi on the latest podcast episode of The Future of Email Marketing with host Matthew Dunn. Listen below for the full episode!
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How do you brand and market a farm? Are pictures of carrots and cows enough? Or do things like defining the ideal customer for THIS farm also matter? Brand and marketing expert Orshie Herbein of Brand3 joined host Matthew Dunn to discuss email in the broader context.
Brand3 has a terrific swing-for-the-fences vision of transforming one million brands "from noise to clarity." Clarity, for Orshie, requires thoughtful work such as idealized customer profiles — even for farms. It's refreshing to hear someone put the 'marketing job-to-be-done' of email in the correct tactical slot. Email alone won't grow the farm — although growing a farm without email is also a stretch!
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