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Brand Tip: How to Navigate the New Era of Cookieless Tracking

Sarah Pattisall  •  January 9, 2024

Happy New Year! As we enter 2024, we need to gear up for a significant shift in the digital landscape. 

Google has kicked off the year with a significant change—rolling out cookieless tracking to 1% of Chrome users.

This is just the start of phasing out third-party cookies, a move set to ripple across the digital world.

Why It Matters

Third-party cookies have been the backbone of online marketing strategies for decades, facilitating personalized ads and intricate tracking. 

With Google's shift, you may need to rethink a traditional approach to reporting and retargeting. Thankfully, this change brings an opportunity to innovate and evolve.

1. Embrace First-Party Data

Staying ahead in this cookieless era means embracing first-party data. It's time to build stronger, direct relationships with your audience. 

Collecting and utilizing data directly from your customers complies with privacy norms and paves the way for more authentic and effective marketing strategies.

2. Adapt to Change

If your website relies on third-party cookies, consider this a gentle nudge to prepare for a future without them. Dive into your analytics and marketing strategies to identify areas that will be affected. 

This is a perfect moment to audit and align your data collection methods with evolving privacy standards.

3. Move Forward with Clarity

As we transition into this new landscape, remember that change is the only constant. Stay updated on technological advancements and pivot your strategies accordingly. 

Let's embrace this shift by focusing on building genuine connections with our audience.

Remember that you're not alone. At Brand3, we’re dedicated to guiding you through these changes, ensuring your marketing strategies are compliant, impactful, and authentic.

If you have any questions or concerns about how cookieless tracking impacts your business, or if you're curious about first-party data strategies, we're here to help. 

Schedule a call with us, and let's explore how we can turn these changes into a competitive advantage for your business.

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Copyright © 2024 Brand3, Inc. All Rights Reserved.
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