Getting less than great results from your investment in marketing could be the key driver…
Marketing Is A Process
Are you looking to grow your business? Maybe a different approach to marketing is the answer.
Marketing your business today is different than even five years ago. Today young entrepreneurs are rapidly entering the business world while a quarter million boomer businesses exit each year. There are visible changes in market values, media outlets, and technology platforms that affect how we do marketing. As the face of business changes, should not marketing change too?
Today, marketing is a process that involves more than one discipline to get results. It requires a synchronized plan of three core areas: positioning your brand, creating effective marketing campaigns, and building a great workplace culture that drives an amazing customer experience. We call this, Process Marketing, a full spectrum approach that deploys a systematic plan to maximize your marketing return. When we embrace this process, we generate loyal customers, reduced marketing cost, achieve higher productivity and ultimately, grow our business.
Some questions to consider-
- Is your brand positioned to attract the right customers, or are you wasting valuable marketing dollars?
- Can you measure the return on your marketing? Are you using the right media and resources to get the return you deserve?
- Do you deliver a customer experience that is aligned with what your brand promises?
Are you ready to dig deeper?
In our recently published workbook “Discovery Primer” we provide a series of thought-provoking exercises to help you identify ways to grow your business through Process Marketing. To get a FREE copy of this resource, click here.