Let's Talk!

What Does Clutter and Branding Have in Common?

Brand3 Team  •  April 3, 2016

Well, if it is really good branding, the answer is nothing. Good branding can be seen as the anti-clutter agent of our post-modern culture. Sometimes it is hard to appreciate this truth when we are bombarded with advertising messages that taunt their brand messages.

But the enormous amount of words and images that fill our daily pipeline are actually serving us well when they are filtered through a quality branding process. We can best see this at play when we drive down main street USA. Try this the next time your driving down the main drag in your town. As you observe the many signs and messages, notice how the clean, high quality images and message stand out while the low grade graphics and over crowded messages just add to the clutter. We can observe this same contrast of quality and clutter strolling through a magazine, viewing a power point or surfing the web. So can we really make a case that quality brands reduce clutter in the world? Surely there will be many opinions, but when you think of your favorite brands, you can sort through a lot less clutter when they are well crafted and simple.

So why so much clutter in the marketplace? Well, it could be due to the misguided passions of many business owners who approach marketing without a clear brand position and a strategy for implementation. The tendency for small businesses, driven by a passion to tell their story, is to overload their messaging with too much image and information. The results in most cases are messy. This quote from the Brand Gap says it well.

“Our brain acts as a filter to protect us from the vast amount of irrelevant information that surrounds us every day.”
The Brand Gap: Revised Edition, Marty Neumeier

So if your guilty of creating clutter, you will serve the public and yourself well by adopting a clear brand position for your products and or services and applying the skills of a designer who truly understands branding. It does not have to be overly complicated or expensive to get great results. To declutter your brand, consider the following steps.

  1. Define a clear and focused position—what makes your business unique and desirable to the market.
  2. Clean up your operational and promotional collateral that follow a comprehensive style guide—consistency allows your brand to be reinforced in the mind of your customers.
  3. Develop compelling sales and marketing strategies that powerfully connect value propositions to strategic customer desires.
  4. Deliver customized marketing campaigns that help sell to more strategic customers with less effort.

Don't let all of this information give you a headache. If you need help with any of these steps, or you have questions about branding, feel free to contact us.

More from BrandEd

brand health
May 15, 2024

Don’t Go Brand Blind—3 Simple Ways to Check Your Brand Health

Are you worried you’ve gone brand blind? Then it’s time to check your brand health. 
Read More
core values
March 28, 2024

Brand Tip: Develop Values that Strengthen Your Remote Team’s Culture

Need help building your remote team’s culture? Learn about the impact of your company values, how to develop them, or how to strengthen them.
Read More
March 25, 2024

10 Tips for Building Company Culture with a Remote Team

Need help building company culture with a remote team? Get proven strategies and actionable tips for strengthening your remote culture.
Read More
1 2 3 38

Contact Us

MAILING ADDRESS
1200 Agora Drive
Suite C #307
Bel Air, MD 21014
Copyright © 2023 Brand3, Inc. All Rights Reserved.

Learn More

Contact Us

MAILING ADDRESS
1200 Agora Drive
Suite C #307
Bel Air, MD 
21014
OFFICE ADDRESS
201 Market St
Suite #202
Havre de Grace, MD 
21078
Copyright © 2024 Brand3, Inc. All Rights Reserved.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram