Marketing problems are rarely fixed at the tactical level. They’re fixed at the strategic foundation by making sure a brand’s message and visuals speak to the right people.
Marketing will always be expensive, wasteful noise until there’s a strong brand strategy guiding it. We call this Brand-First marketing, and it’s the most powerful way to build authentic, strong connections with a target audience.
Choose the podcast guest who best fits your followers.
Our podcast team demystifies brand strategy for your audience and offers deeply human, powerful solutions to their marketing problems.
Each member of our Brand3 podcast team speaks to the power of Brand-First marketing from a different perspective.
Orsolya “Orshie” Herbein
brand strategy nerd
Orsi talks about the most misunderstood element of marketing: brand strategy, and how getting it right forges powerful connections between a business and the clients it most wants to serve.
Matt also focuses on the essential role of brand strategy in marketing, but through the lens of theatre and the arts. Before Brand3, Matt spent more than 25 years in professional theatre.
Sarah talks about the best ways for humans and AI to collaborate on marketing, maintain a consistent brand voice, and create deep connections with ideal clients.
Based in Havre de Grace, Maryland and Seattle, Washington, Brand3 is on a mission to help small businesses and nonprofits nationwide harness the power of Brand-First marketing.
They specialize in supporting organizations with a proven track record for delivering great service, and their flagship Growth Partnership Program helps organizations with 5-star reviews or similar accolades to rethink marketing and double their revenue in 3 years.
Orsolya "Orsi" Herbein (pronounced Or-shee) is President, CEO, and Brand Strategist at Brand3, a full-service branding and marketing agency built for B2B service providers who grow through relationships, reputation, and trust. She combines a design background with strategic thinking to uncover the hidden opportunities her clients overlook and build those into a brand that makes them the obvious choice in their market.
Matt Wolfe is a Partner and Director of Brand Strategy at Brand3. Based near Seattle, Washington, he brings storytelling expertise gained from decades of experience in professional theatre to his work as a brand strategist. He is also an expert in narrative marketing and one of the most experienced, certified consultants in the StoryBrand marketing framework.
Sarah Pattisall’s work is rooted in a lifelong fascination with the intersection of language and technology. That interest led her to brand strategy, where she draws on her academic background in critical theory, psychology, and writing to help businesses communicate with clarity and consistency as they scale.
Orsolya "Orsi" Herbein (pronounced Or-shee) is President, CEO, and Brand Strategist at Brand3, a full-service branding and marketing agency built for B2B service providers who grow through relationships, reputation, and trust.
Orsi founded Brand3 in 2016 with a simple but powerful belief: strategy has to come before tactics. Over nearly a decade, that belief has shaped a Brand-First methodology that helps highly relational businesses stop blending in and getting lost in the sea of sameness.
Her background in design gives her a rare ability to see both the creative and the strategic at once. She combines that with a deep understanding of how relationship-driven businesses actually grow: not through volume or visibility alone, but through clarity, credibility, and consistency in how they show up.
Her work aims to uncover the hidden opportunities most businesses overlook: the positioning gaps, the underarticulated strengths, the stories not yet told. She builds those into a brand strategy that makes her clients the obvious choice in their market and helps them scale beyond referrals.
Orsi often draws on her own story of immigrating to the US at 17, leading a business with great empathy, and choosing depth over scale to speak authentically about what success means to her.
Matt Wolfe
Brand Strategy (and Theatre) Nerd
Matt Wolfe is a Partner and Director of Brand Strategy at Brand3. Based near Seattle, Washington, he brings storytelling expertise gained from decades of experience in professional theatre to his work as a brand strategist. He is also an expert in narrative marketing and one of the most experienced, certified consultants in the StoryBrand marketing framework.
Matt is also an unapologetic sci-fi, comic book, and 80’s pop culture fan and is likely to drop nerdy references into conversations . . . Muppets are also likely to appear.
As part of the Brand3 Marketing consulting team, he helps businesses and nonprofits to repair underperforming marketing campaigns using a Brand-First approach. This addresses the most common cause of wasted time and money in marketing: the need for a strong, strategic brand message that speaks loud and clear to an organization’s target audience. Using this message, Matt’s team helps them generate qualified leads and unlock the growth they’ve worked hard to earn.
Tav Laskauskas
Digital Marketing Maven
Taverlee (Tav) Laskauskas is the director of Marketing Services at Brand3, a full-service marketing agency based in Maryland. She has helped countless businesses move past vanity metrics and into meaningful growth by reconnecting with the one thing most marketing tactics overlook: empathy.
With a background in psychology and the arts, Tav injects analytical insight and emotional intelligence into every strategy she builds. Her experience spans roles in digital marketing and media strategy, creating data-driven and human-centered campaigns. From leading national paid media campaigns to teaching at the American School of Inspiration (where she also served as Communications Director), Tav’s vibrant career has always been driven by a passion for helping businesses—and people—grow.
At Brand3, Tav leverages her extensive experience to help businesses clarify messaging, align efforts, and build empathetic marketing systems that connect across every stage of the customer journey. With this approach, she develops successful campaigns that support business objectives, drive revenue, and sustain long-term growth.
Sarah Pattisall
Strategist and AI Aficionado
Sarah Pattisall’s work is rooted in a lifelong fascination with the intersection of language and technology. That interest led her to brand strategy, where she draws on her academic background in critical theory, psychology, and writing to help businesses communicate with clarity and consistency as they scale.
At Brand3, she’s helped companies in SaaS, insurance, healthcare, and education use AI to define messaging, streamline workflows, and build systems that protect their brand voice. Today, she helps teams craft messaging systems and strategic frameworks that support sustainable growth and consistent brand expression.
