Proven Marketing Strategies for Independent Insurance Brokers

Preserve your legacy and protect your future as an independent insurance brokerage by building a strong, stable pipeline for new insureds.

Personal | Commercial

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Build Brand Awareness

Generate Qualified Leads

Increase Retention Rates

When it comes to marketing, it feels like you’re outmatched.

You’ve built a brokerage that provides outstanding, 5-star service to insureds, but is it even possible for that message to be heard? National insurance brands are pouring millions of dollars into their campaigns, and the constant changes in marketing and technology feel impossible to keep up with.

However, there is an opportunity for you to compete in your local market and beyond.

Cut through the noise with your sharpest, competitive edge - your legacy of exceptional service.

You offer the best service model in the industry, and you always have. It's how you earn 5-star reviews, and it's proof that bigger isn't always better.

  • You provide personalized service that no 1-800 number can match.
  • You build real relationships with insureds that do a superior job of protecting them.
  • You demonstrate genuine care for your community and work to make it a better place.

The story of who you’ve always been matters now more than ever.

In a market that treats insurance like a commodity, you offer connection and care.

Our Brand-First Approach to marketing puts this story at the heart of your brand and helps you tell it in a way both personal and commercial prospects can connect with.
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Brand-First marketing sets you apart from the competition.

Your brand is far more than its logo and colors. It's a story that convinces your ideal clients you can help them with insurance like no one else can.

Marketing will always be noise until your brand first tells this story. Once it does, your message cuts through the noise in your market, and your legacy of exceptional service wins the day.
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Go from best-kept secret to most-trusted brokerage in your community - and beyond!

  • Create new channels for growth.
  • Increase your close rate with leads.
  • Cross Sell more products to insureds.
  • Win more referrals and 5-star reviews.
  • Reach your full potential in the market.
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Case Study - Gerety Insurance

Learn how Gerety Insurance uses a Brand-First marketing strategy to grow.
137
Growth in Active Users Across All Marketing Channels
3X
Increase in Lead Acquisition Rates
52
Improvement in Conversion Rates
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Our Portfolio

  • Gerety Insurance

    “Our insurance agency recently worked with Brand3 to re-brand who we are to better position ourselves in the marketplace.

    We interviewed 4 marketing agencies and choose to work with Brand3 because of their attention to detail, knowledge, and ability to put themselves in your shoes as a business owner. This truly sets them apart from any other marketing agency in the Mid-Atlantic region.”
    Sully Gerety
    Vice-President, Gerety Insurance
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  • SRS Strategic Risk Solutions

    “The brand strategy and implementation provided by Brand3 has elevated my company to the next level.

    Their team provided design, copywriting, and messaging strategy services that have given our team more confidence in going to market.

    Thank you!
    Sandra St. Onge
    Strategic Risk Solutions
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  • J.J. Ruddy

    “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.“
    JJ Ruddy
    Vice-President, JJ Ruddy
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Here’s how a Brand-First marketing strategy helps your brokerage compete.
  1. Brand

    We craft a brand message and visual identity that tells your ideal clients the story of how you provide the best service for insurance clients in your community.

  2. Build

    We create the marketing collateral you need to stand out in a crowded marketplace and generate qualified leads.

  3. Grow

    Once this Brand-First foundation is built, your marketing works the way it's supposed to. It makes wise use of your investment to drive business growth, and it helps increase retention rates through ongoing communication with insureds.

Leverage your legacy of service and cut through the competition online.

By celebrating your proven ability to provide exceptional, 5-star service to insureds, you can rise above reductive conversations about price. You can focus on the question of whether people actually have the protection they need.

The truth is, you offer the most human approach to insurance, and by doing so, you also offer the most effective approach. You provide a level of value to insureds that’s unmatched.

We’re committed to helping you make that value known, so you can continue to serve your community for years to come.

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