Gerety Insurance

The Challenge

Gerety Insurance had built a strong reputation in Harford County through decades of personal service and community trust. But despite their legacy advantage, their marketing wasn’t reaching ideal customers, and their brand failed to clearly communicate what set them apart. Like many independents, they risked being seen as just another commodity in a price-driven market, outmatched by national agencies with bigger budgets and broader reach.

The Solution

We rebuilt Gerety’s brand around the values their ideal customers cared about most: accessible support, proactive partnership, and local trust. By clarifying their messaging and applying it consistently across their website, ads, and social platforms, we made their brand story clear and compelling. A brand-first strategy grounded every tactic—from SEO and digital ads to improved calls-to-action—ensuring a consistent experience that built trust and engagement.

The Results

Gerety’s rebrand delivered measurable growth: a 137% increase in active users, 52% more conversions, and triple the leads. Search visibility and engagement rose sharply across web and social, while customer retention climbed to 94%—well above the industry average. Today, Gerety is firmly positioned as Harford County’s go-to independent insurance agency, competing effectively with larger providers while leveraging their legacy of trust.

Let’s Build Something Powerful Together

We can't stand to see businesses waste time and money on marketing, and we have a plan to do something about it.  

A Brand-First Marketing Strategy fixes your marketing from the foundation up, and it’s the key to generating qualified leads for your business.

Let's Talk

(443) 216-9433‬

MAILING LOCATIONS
1200 Agora Drive
Suite C #307
Bel Air, MD 21014

OFFICE LOCATIONS
Havre de Grace, MD
Lake Stevens, WA

The Challenge

The Solution

The Results

Let’s Build Something Powerful Together

SERVICES

WEBSITE MAINTENANCE

OUR WORK

EDUCATION

ABOUT

The Challenge

The Solution

The Results

Let’s Build Something Powerful Together

SERVICES

WEBSITE MAINTENANCE

OUR WORK

EDUCATION

ABOUT

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