The Challenge

LiveWell Outdoors, formerly Sharper Cut Landscaping, had outgrown its original brand. While their services had evolved into high-end outdoor living spaces, their name and visual identity continued to attract lawn care inquiries rather than luxury-focused clients. The disconnect between their sophisticated offerings and outdated brand was limiting growth and attracting the wrong leads.

The Solution

We led a full rebrand to reposition them as a premium outdoor living provider, starting with a strategic renaming to LiveWell Outdoors. This included a new logo, website, and messaging system designed to resonate with affluent homeowners seeking luxurious outdoor spaces. We also acquired a premium domain and overhauled their digital presence across all platforms.

The Results

The rebrand transformed lead quality, replacing basic lawn care inquiries with high-intent prospects seeking premium projects. Their email list grew sixfold, and web traffic and social engagement surged. With a brand identity that now matches the quality of their work, LiveWell Outdoors is positioned for long-term growth and profitability.


Let’s Build Something Powerful Together

We can't stand to see businesses waste time and money on marketing, and we have a plan to do something about it.



A Brand-First Marketing Strategy fixes your marketing from the foundation up, and it’s the key to generating qualified leads for your business.
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