The Challenge

Prime Time for Women began as a for-profit organization focused on promoting healthy aging through community and connection. However, it became clear that their mission aligned more naturally with a nonprofit model, one that could expand its impact through donations and community support.

The Solution

We helped transition Prime Time for Women into a nonprofit with a clear mission: to build an inspiring, inclusive community where women in their prime are seen, heard, and supported in living longer, healthier lives. This included clarifying their brand, purpose, and structure to align with long-term growth and outreach goals.

The Results

Today, Prime Time for Women is a recognized nonprofit in Washington County, with founder Bernadette Wagner known for her active role in the Hagerstown community. Signature programs like Walking to Wellness> and other recurring events have built strong participation and fostered meaningful connections among women committed to healthy, engaged aging.


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