In the age of AI, brands must prioritize human connection and empathy to avoid losing their "soul" and driving away customers. Empathy is a key strength that fosters deep relationships and turns audiences into long-term advocates for your brand.
People buy from those they know, like, and trust, so leading with empathy is the most effective way to win over your audience. By making customers feel understood and well cared for, you gain a massive competitive advantage that logic and cold facts simply can't match.
Don't stress over unsubscribes; it's often just people who aren't a good fit for your brand self-selecting themselves out of your list. Unless you see a sudden mass exit of loyal customers, losing inactive followers is actually a healthy way to keep your audience fresh and engaged.
Marketing tactics often fail not because the tools are broken, but because there is no clear strategy behind them. By using brand strategy to find your "North Star," you can create consistent messaging that removes barriers and guides your audience clearly toward a purchase.
Tav hopes that the new game show "On Brand" will help educate the public on the true meaning of branding and clear up common misconceptions. By making these complex ideas more accessible and fun, the show could positively impact the industry by helping people better understand what marketing can and cannot do.
In the age of AI, brands must prioritize human connection and empathy to avoid losing their "soul" and driving away customers. Empathy is a key strength that fosters deep relationships and turns audiences into long-term advocates for your brand.
People buy from those they know, like, and trust, so leading with empathy is the most effective way to win over your audience. By making customers feel understood and well cared for, you gain a massive competitive advantage that logic and cold facts simply can't match.
Don't stress over unsubscribes; it's often just people who aren't a good fit for your brand self-selecting themselves out of your list. Unless you see a sudden mass exit of loyal customers, losing inactive followers is actually a healthy way to keep your audience fresh and engaged.
Marketing tactics often fail not because the tools are broken, but because there is no clear strategy behind them. By using brand strategy to find your "North Star," you can create consistent messaging that removes barriers and guides your audience clearly toward a purchase.
Tav hopes that the new game show "On Brand" will help educate the public on the true meaning of branding and clear up common misconceptions. By making these complex ideas more accessible and fun, the show could positively impact the industry by helping people better understand what marketing can and cannot do.
Tav Laskauskas
Taverlee (Tav) Laskauskas is the director of Marketing Services at Brand3, a full-service marketing agency based in Maryland. She has helped countless businesses move past vanity metrics and into meaningful growth by reconnecting with the one thing most marketing tactics overlook: empathy.
With a background in psychology and the arts, Tav injects analytical insight and emotional intelligence into every strategy she builds. Her experience spans roles in digital marketing and media strategy, creating data-driven and human-centered campaigns. From leading national paid media campaigns to teaching at the American School of Inspiration (where she also served as Communications Director), Tav’s vibrant career has always been driven by a passion for helping businesses—and people—grow.
At Brand3, Tav leverages her extensive experience to help businesses clarify messaging, align efforts, and build empathetic marketing systems that connect across every stage of the customer journey. With this approach, she develops successful campaigns that support business objectives, drive revenue, and sustain long-term growth.
Orsolya (Orsi short, but pronounced Orshie) Herbein is a Partner, Brand Strategist and Creative Problem Solver at Brand3, a full-service marketing agency with locations near Baltimore, MD and Seattle, WA. She combines her design background with strategic thinking to help businesses transform their marketing into successful growth engines.
As a founder of Brand3 in 2016, Orsi brings artistic vision and strategic clarity to her work with 5-star service organizations to help them rethink marketing through a signature Brand-First approach. This methodology fixes the most common cause of marketing failure by creating strategic alignment between brand messaging, visuals, and audience needs. By ensuring clients develop their brand strategy before investing in marketing tactics, Orsi's team helps them eliminate obstacles to growth, generate qualified leads, and double revenue within three years.
Matt Wolfe
Brand Strategy (and Theatre) Nerd
Matt Wolfe is a Partner and Director of Brand Strategy at Brand3. Based near Seattle, Washington, he brings storytelling expertise gained from decades of experience in professional theatre to his work as a brand strategist. He is also an expert in narrative marketing and one of the most experienced, certified consultants in the StoryBrand marketing framework.
Matt is also an unapologetic sci-fi, comic book, and 80’s pop culture fan and is likely to drop nerdy references into conversations . . . Muppets are also likely to appear.
As part of the Brand3 Marketing consulting team, he helps businesses and nonprofits to repair underperforming marketing campaigns using a Brand-First approach. This addresses the most common cause of wasted time and money in marketing: the need for a strong, strategic brand message that speaks loud and clear to an organization’s target audience. Using this message, Matt’s team helps them generate qualified leads and unlock the growth they’ve worked hard to earn.
Tav Laskauskas
Digital Marketing Maven
Taverlee (Tav) Laskauskas is the director of Marketing Services at Brand3, a full-service marketing agency based in Maryland. She has helped countless businesses move past vanity metrics and into meaningful growth by reconnecting with the one thing most marketing tactics overlook: empathy.
With a background in psychology and the arts, Tav injects analytical insight and emotional intelligence into every strategy she builds. Her experience spans roles in digital marketing and media strategy, creating data-driven and human-centered campaigns. From leading national paid media campaigns to teaching at the American School of Inspiration (where she also served as Communications Director), Tav’s vibrant career has always been driven by a passion for helping businesses—and people—grow.
At Brand3, Tav leverages her extensive experience to help businesses clarify messaging, align efforts, and build empathetic marketing systems that connect across every stage of the customer journey. With this approach, she develops successful campaigns that support business objectives, drive revenue, and sustain long-term growth.
Sarah Pattisall
Strategist and AI Aficionado
Sarah Pattisall’s work is rooted in a lifelong fascination with the intersection of language and technology. That interest led her to brand strategy, where she draws on her academic background in critical theory, psychology, and writing to help businesses communicate with clarity and consistency as they scale.
At Brand3, she’s helped companies in SaaS, insurance, healthcare, and education use AI to define messaging, streamline workflows, and build systems that protect their brand voice. Today, she helps teams craft messaging systems and strategic frameworks that support sustainable growth and consistent brand expression.
