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Brand Tip: August

Brand3 Team  •  August 8, 2023

Leveraging Meta's New Threads App

At Brand3, we’re dedicated to helping you navigate the fast-paced world of digital marketing. This month, we're exploring the potential of Meta’s Threads app  – the newest social media platform.

As a haven for conversation and connectivity, Threads offers businesses a fresh, dynamic way to connect with audiences. Here are some tips to leverage it effectively:

1. Make a Memorable First Impression

Create an attention-grabbing intro post or thread to make your brand stand out when users discover you. Use witty copy, emojis, GIFs – whatever fits your brand voice best.

2. Embrace the "Unhinged" Strategy

While having a strategy is important, leave room for spontaneity and tapping into trends as they emerge. Avoid seeming overly sales-y or cut-and-paste.

3. Participate in Discussions

Don't just post content. React to other users, comment on trending topics, and publish engaging questions to spark ongoing conversations.

4. Optimize for Gen Z

Gen Z loves authenticity and finding brands that align with their values — craft content with their preferences in mind.

5. Make Connections

Leverage the direct access Threads provides to audiences. Use it to share exclusive content, offers, and updates your audience cares about.

6. Monitor Performance

Keep close tabs on your posts' engagement levels and follower growth. Tweak your approach based on what resonates most with your audience.

7. Stay Nimble

This platform is still evolving. Keep assessing new features as they emerge and how your audience's behaviors shift over time.

Let us know if you need help developing your Threads strategy by scheduling a call today. Our team is ready to help your brand thrive on new social platforms.

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