Brand3 Team

Brand Tip: Important News for Businesses Using Universal Analytics (UA)

B3 Marketing Services

July 13th 2023 . 10min read

UA is now phased out as of July 1st, and associated data will only be accessible for approximately six months. Preserving your valuable UA data is crucial, so it's essential to explore alternative options, such as using BigQuery.

Google has officially confirmed that users can only access UA data for six months. If you haven't already, we suggest you take action to ensure the continuity of your data analysis and reporting.

At Brand3, we understand the significance of preserving your data and mitigating potential loss. If you need help with data migration or guidance on the best solution to safeguard your data, our team is here to help.

Don't let this transition result in data loss or disrupt your business's performance tracking. Contact us today, and we'll help secure your UA data and provide a seamless transition to a reliable data analytics solution.

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